NOTICE AT COLLECTION

We collect Personal Information from you and about you. Here are some examples of the information we may collect, how we may use it, how we may disclose it and whether we share it for cross-contextual advertising purposes (“sharing”) or sell it. Below this Notice at Collection, you will find more detailed descriptions of how we may collect, use and disclose Personal Information, including descriptions of what types or entities are our corporate partners or business partners.

Category of Information	Examples	How we may collect it	How we may use it	How we may disclose it	Notice of Sale/Sharing
Contact Information	This may include your name, address of residence, billing address, email address, phone number and signature	Directly from you; passively; or from third parties.	To provide our products and services; for accommodation purposes; to run and improve our business; to communicate with you; to understand your interests; to determine your identity or eligibility; for marketing purposes; to combine information; for legal or security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.	Internally; on our Platform; with our service providers; with our corporate partners; with our business partners; with insurance companies; with gift card companies; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.	We May Share This Information For Cross-Contextual Marketing Purposes With or Sell This Information To Corporate Partners and Business Partners. For more information about your right to opt out, please click here.
Telematics and Vehicle Data	We may collect your precise geolocation data or geographic areas visited. This may also include information related to fuel levels in a vehicle, information from an event data recorder, information related to the location of a vehicle or the location from which a vehicle was picked-up or returned. This may also include information about the vehicle’s usage and how it was operated, maintenance data, diagnostic data, safety events such as collision information, and diagnostic data. This may also include, to the extent permitted by applicable law, driving behavior and driving behavior data, such as speed, mileage, braking and damage data.	From manufacturer in-vehicle technologies and telematics devices or from third parties.	To provide our products and services; to run and improve our business; to understand your interests; to determine your identity or eligibility; for marketing purposes; to combine information; for legal or security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you, and as legally permitted.	Internally; with our service providers; with our business partners; with our corporate partners; with insurance companies; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.	We May Share This Information For Cross-Contextual Marketing Purposes With or Sell This Information To Corporate Partners and Business Partners. For more information about your right to opt out, please click here.
Government Identification Numbers	Directly from you or from third parties.	To provide our products and services; to run and improve our business; to determine your identity or eligibility; to combine information; for legal or security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.	Internally; with our service providers; with insurance companies; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.	We Do Not Share This Information For Cross-Contextual Marketing Purposes or Sell This Information.
Financial Information	This may include your credit or debit card number, your checking or savings account number, your credit score and history or other financial account numbers.	Directly from you; passively or from third parties.	To provide our products and services; to run and improve our business; to combine information; for legal or security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.	Internally; with our service providers; with gift card companies; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.	We Do Not Share This Information For Cross-Contextual Marketing Purposes or Sell This Information.
Demographic Information	This may include your age, gender, sex or date of birth.	Directly from you or from third parties.	To provide our products and services; for accommodation purposes; to run and improve our business; to communicate with you; to understand your interests; to determine your identity or eligibility; to combine information; for legal or security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.	Internally; with our service providers; with our corporate partners; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.	We May Share This Information For Cross-Contextual Marketing Purposes With or Sell This Information To Corporate Partners and Business Partners. For more information about your right to opt out, please click here.
Certain Protected Classification Characteristics under state or federal law	This may include your race, color, ancestry, national origin, citizenship, religion or creed, marital status, physical or mental disability, sexual orientation, veteran or military status and criminal history and background.	Directly from you or from third parties.	To provide our products and services; for accommodation purposes; to run and improve our business; to communicate with you; to understand your interests; to determine your identity or eligibility; to combine information; for legal or security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.	Internally; with our service providers; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.	We Do Not Share This Information For Cross-Contextual Marketing Purposes or Sell This Information.
Commercial Information	This may include information that could identify you and relates to the services in which you are interested or have considered. This may include your reservation requests, rental history, rental or purchase locations, return locations, geographical areas visited, purchase prices and details, itinerary information, claims information and other rental information. We may also collect Personal Information about your consuming history or tendencies. We may also collect Personal Information about other loyalty programs in which you have taken part.	Directly from you; passively; from in-vehicle technologies and telematics devices; or from third parties.	To provide our products and services; to run and improve our business; to communicate with you; to understand your interests; to determine your identity or eligibility; for marketing purposes; to combine information; for legal or security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.	Internally; with our service providers; with our corporate partners; with our business partners; with insurance companies; with gift card companies; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.	We May Share This Information For Cross-Contextual Marketing Purposes With or Sell This Information To Corporate Partners and Business Partners. For more information about your right to opt out, please click here.
Auto Insurance Information	This may include auto insurance policy information, including the provider, limits and number. It may also include auto insurance claims information.	Directly from you or from third parties.	To provide our products and services; to run and improve our business; to communicate with you; to understand your interests; to determine your identity or eligibility; for marketing purposes; to combine information; for legal or security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.	Internally; with our service providers; with insurance companies; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.	We Do Not Share This Information For Cross-Contextual Marketing Purposes or Sell This Information.
Health or medical Information	This may include information about a disability or health or medical condition. It may also include your health insurance information or identification number or information about health or medical accommodations.		To provide our products and services; for accommodation purposes; to run and improve our business; to combine information; for legal or security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.	Internally; with our service providers; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.	We Do Not Share This Information For Cross-Contextual Marketing Purposes or Sell This Information.
Biometric Information Our supplemental Touchless Facial Scan Disclosure, Consent, and Release can be found here.	This may include imagery of your iris, retina, fingerprint, face (including “selfies”), hand, palm, vein patterns, and voice recordings, in each case only to the extent that an identifier template is extracted from such data.	Directly from you. Please note that you can choose whether to participate in certain Hertz offerings that involve the processing of biometric information, such as Hertz Touchless Check-In.	To provide our products and services; to determine your identity or eligibility; to combine information; for legal or security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.	Internally; with our service providers; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.	We Do Not Share This Information For Cross-Contextual Marketing Purposes or Sell This Information.
Internet or other similar network activity	This may include unique online personal identifier, online or mobile device identifier, IP address, device identifier, browsing history, search history, language, and information regarding interaction with an Internet website, application, or advertisement. This may also include information about the state or country from which your accessed our Platform or browser or operating system you are using or what site you came from and what site you visit when you leave us. It may also include the specific pages you visited or items viewed on our Platform, the date and time of your visit, the number of links and specific links you click within our Platform and the functions used on our Platform.	Directly from you; passively; or from third parties.	To provide our products and services; to run and improve our business; to communicate with you; to understand your interests; to determine your identity or eligibility; for marketing purposes; to combine information; for legal or security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.	Internally; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.	We May Share This Information For Cross-Contextual Marketing Purposes With or Sell This Information To Corporate Partners and Business Partners. For more information about your right to opt out, please click here.
Location Data	This may include information relating to your general location based on your IP address. It may also include booking location, rental or purchase information, and return location.	Directly from you; passively; or from third parties.	To provide our products and services; to run and improve our business; to understand your interests; for marketing purposes; to combine information; for legal or security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.	Internally; with our service providers; with our corporate partners; with our business partners; with insurance companies; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.	We May Share This Information For Cross-Contextual Marketing Purposes With or Sell This Information To Corporate Partners and Business Partners. For more information about your right to opt out, please click here.
Sensory Data	This may include audio, electronic, visual, thermal, olfactory, or similar information. This may include pictures, and pictures or scans of government-issued identification cards. This may also include video from dashboard cameras or security videos.	Directly from you or from in-vehicle technologies and telematics devices.	To provide our products and services; for accommodation purposes; to run and improve our business; to determine your identity or eligibility; to combine information; for legal or security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.	Internally; on our Platform; with our service providers; with our corporate partners; with our business partners; with insurance companies; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.	We Do Not Share This Information For Cross-Contextual Marketing Purposes or Sell This Information.
Employment Information	This may include your current or past job history, title, employer, or professional contact information.	Directly from you or from third parties.	To provide our products and services; to run and improve our business; to communicate with you; to determine your identity or eligibility; for marketing purposes; to combine information; for legal or security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.	Internally; with our service providers; with our corporate partners; with our business partners; with insurance companies; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.	We May Share This Information For Cross-Contextual Marketing Purposes With or Sell This Information To Corporate Partners or Business Partners. For more information about your right to opt-out, please click here.
Inferences drawn from other Personal Information	This may include a profile relating to your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitude.	Directly from you; passively; from in-vehicle technologies and telematics devices; or from third parties.	To provide our products and services; for accommodation purposes; to run and improve our business; to communicate with you; to understand your interests; to determine your identity or eligibility; for marketing purposes; to combine information; for legal or security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.	Internally; with our service providers; with our corporate partners; with our business partners; with insurance companies; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.	We May Share This Information For Cross-Contextual Marketing Purposes With or Sell This Information To Corporate Partners or Business Partners. For more information about your right to opt-out, please click here.

Our Personal Information Retention Criteria: The California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, “CCPA”) requires that we disclose the criteria we use to determine how long we will retain each category of Personal Information we collect. Oftentimes, our records contain several of these categories of Personal Information combined together and therefore we consider, on a case-by-case basis, a number of factors to assess how long Personal Information is retained, including any periods of time that are permitted or required by law. These factors include what Personal Information is reasonably necessary to (i) fulfill the purposes for which the Personal Information was collected; (ii) provide our products and services or administer our relationship with an individual; (iii) protect our business, employees, organization and others; (iv) fulfill our legal, contractual and regulatory obligations; and (v) investigate and address issues that may include safety concerns, potential security incidents or policy violations.

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